In November 2019, I started to work with Simon, a former Royal Engineer in the British Army. Five years previously, Simon had been medically discharged from the Army following an injury sustained in his duties. Those five years were hard, very hard. Being a soldier was all Simon had ever wanted to be. “I knew that when I was in nappies.” Like many armed forces personnel, Simon’s mental health deteriorated markedly upon leaving the army, a situation made all the worse because he hadn’t left out of choice.

In this post, we tell the story of how Personal Branding helped to turn Simon’s life around.