In October of 2018, I started life coaching with Clare, a magazine publisher with a great turn of phrase. ‘I have issues with food,’ she told me, ‘and it has got to the time of year when I traditionally lose what little self-control I have. I need someone who will support and challenge me to make changes. I don’t have a relationship that can do this.” The next twelve months had to be different for Clare – the period of time she had given herself. Despite a great deal of fear, she was amazed at being sat in front of someone like me. ‘This year can be different because I’ve never done this before.’ What had changed? ‘Boredom. I am so bored with who I am.’ Who Clare was, her identity, was inextricably bound up with food.